The Union Government is actively redesigning the PRASAD scheme (Pilgrimage Rejuvenation and Spiritual Augmentation Drive) to bolster pilgrim tourism across India. Culture Minister Gajendra Singh Shekhawat shared this development in the Lok Sabha during the Question Hour on Monday.
Shekhawat highlighted that a total of 54 projects have received approval under the scheme over the past ten years. The minister explained that the current financial cycle of the scheme is nearing completion, prompting the Ministry to undertake a redesign to enhance and upgrade the programme.
Launched in 2014–15, the PRASAD scheme aims to focus on the development, beautification, and rejuvenation of major pilgrimage sites across India. The initiative seeks to enhance the overall experience for both pilgrims and tourists by improving key aspects of pilgrimage destinations.
As part of this redesign, the government plans to address several key areas to improve tourist infrastructure, enhance accessibility and facilities, and ensure a more positive and fulfilling experience for visitors. By integrating these pilgrimage sites into the broader tourism ecosystem, the government aims to elevate both religious and cultural tourism in the country.
Shekhawat noted that state governments played a crucial role by submitting proposals that directly influence the scope of PRASAD projects. The collaborative approach ensures that local needs and aspirations align with national tourism goals.
According to industry experts, the redesign of the PRASAD scheme aligns with the growing trend of experiential travel. This shift highlights the demand for authentic and immersive experiences among modern travelers. As such, the government’s commitment can significantly enhance India’s appeal as a destination for spiritual and cultural tourism.
The initiative aims not only to beautify pilgrimage sites but also to uplift local economies through increased tourist footfall. Improved infrastructure will facilitate better access to these often-overlooked areas, fostering a more vibrant tourism sector.
The PRASAD scheme represents the government’s effort to position India as a top religious tourism destination globally. With this redesign, officials hope to attract not only domestic pilgrims but also international travelers seeking spiritual journeys.
In conclusion, the redesign of the PRASAD scheme underscores a pivotal moment for India’s pilgrimage tourism sector. As the initiative takes shape, stakeholders across various sectors remain optimistic about its potential to transform the landscape of pilgrim tourism in India.
