Jammu, 18th April 2026: Brune & Bareskin by Voganow has opened its newest retail store at Wave Mall, Jammu, marking a continued push into high-potential luxury markets across North India.
The launch signals the brand’s growing focus on physical retail, as demand for premium, experience-led shopping extends beyond metro cities. With existing stores in Jalandhar, Delhi, Ludhiana, and Bathinda, Jammu becomes a strategic addition to its expanding footprint.
Located within one of the city’s key retail hubs, the new store is designed to translate the brand’s digital-first identity into a tactile, in-person experience. The space brings together its full leather portfolio, including footwear, jackets, bags, and accessories, alongside limited offerings in exotic materials such as ostrich and stingray leather. Interiors follow a restrained contemporary aesthetic with vintage cues, placing emphasis on materiality and craftsmanship over visual excess.
Founded in 2015 by Tabby Bhatia under Voganow Fashions Pvt. Ltd., Brune & Bareskin has positioned itself within the premium leather segment through a combination of small-batch manufacturing and customization. Its products are developed at its Jalandhar facility, using imported leather that is vegetable-tanned to enhance durability and finish over time.
The brand’s growth has been driven by a mix of direct-to-consumer scale and high-visibility clientele. Over the years, it has produced bespoke pieces for public figures across sport and entertainment, while also executing institutional orders for organizations such as the BCCI and the Indian cricket team.
“Jammu represents a market where appreciation for craftsmanship already exists,” said Tabby Bhatia, Founder and CEO. “Our focus is to build a brand that is rooted in Indian manufacturing but capable of competing at a global luxury level. Physical retail plays a critical role in that journey.”
The Jammu store will offer both ready collections and made-to-order services, allowing customers to personalise materials, finishes, and design details. The move reflects a broader shift within the brand toward deepening engagement through customization rather than scale alone.
Brune & Bareskin is currently pursuing an aggressive expansion roadmap, with plans to scale its retail network to over 100 stores nationwide. The Jammu opening underscores its intent to build a distributed luxury presence, anchored not just in metros but in fast-evolving regional markets.
