Chief Secretary Atal Dulloo today chaired a meeting of the Tourism Department to review preparations for the Jammu Half Marathon and Ultra Marathon-2025, set to take place in February next year.
The meeting, attended by Commissioner Secretary of the Tourism Department, Deputy Commissioners from Jammu, Kathua, Samba, and Udhampur, as well as Traffic Police authorities and other officials, focused on finalizing the arrangements for the landmark event.
Registration and Promotions
Chief Secretary Dulloo emphasized the importance of launching the registration portal promptly to raise awareness among fitness enthusiasts. He directed the department to run sustained social media campaigns, including short videos, jingles, and creatives, to popularize the event. Dulloo also suggested involving popular national icons to promote the marathon and advised preparing a teaser by the end of December.
He proposed creating 40-50 promotional videos for various media platforms to generate excitement for the first-ever event of this scale in Jammu. Additionally, he recommended engaging sponsors from the hospitality, travel, tourism, and corporate sectors to ensure the marathon’s success.
Event Details and Prize Money
Commissioner Secretary of Tourism, Yasha Mudgal, provided updates on the arrangements. The registration portal, being developed by BISAG-N, is slated for launch by December 25. Certification and measurement of the 109-km Ultra Marathon track are in progress to finalize the route.
The event will feature multiple race formats:
- Ultra Marathon: 109 km
- Half Marathon: 21 km
- Fitness-Gauge Marathon: 10 km
- Fun Run: 5 km
Prizes for both men and women include:
- Half Marathon: Rs 15 lakhs (1st prize), Rs 12 lakhs (2nd prize), Rs 9 lakhs (3rd prize), Rs 5 lakhs (4th prize), and Rs 3 lakhs (5th prize).
- Fitness-Gauge Marathon: Rs 3 lakhs for the winner.
- Fun Run: Rs 1 lakh for the winner.
Total prize money across all categories amounts to Rs 1.33 crore.
Event Timing and Logistics
The races are scheduled for February 23 (Sunday), chosen for its favorable weather conditions. The Tourism Department aims to ensure all arrangements, including electrification, signaling, and certification, are completed seamlessly.
This initiative is expected to promote tourism and fitness while highlighting Jammu as a prime destination for outdoor sporting events. The event’s success is anticipated to bolster the region’s tourism industry and create a lasting legacy for future endeavors.
